ACTORS AND AGENTS
Actors always want to talk about agents. And rightfully so: you can’t really build a career in Hollywood without an agent. There isn’t really a way to "pound the pavement" or "make the rounds" as we used to say. A good agent makes a big difference in Hollywood.
Without one, or even with one, you should do as much career-building yourself as you can. SAMUEL FRENCH BOOKSTORE (online, in Hollywood or Studio City) is an invaluable source. Not only do they have millions of scripts and books, but they have monthly updated mailing labels for casting directors and agents. How do you start? With friends recommendations, and a couple of books. Grab K. CALLAN’S agent book. K built a terrific career as an actress; respected and popular. And she’s written several terrific books on the industry. Keith Wolff’s THE RIGHT ACTOR is useful, though not always up to date. Use these books to begin to target agents who might be right for you… and start mailing them. Postcards with your picture (I recommend REPRODUCTIONS in Studio City for this service), pics and resumes, show flyers, jokes… whatever you have. Remember: so much of our business is brand recognition. You want agents and casting directors to think they know you, and to have a positive response to your name and face. Remember that they don’t always remember where they met you, they just remember that they know you. (Warning: no one wants you to see another Dennis Woodruff-ask around about THAT name!) So, market yourself wisely. Do plays, casting director workshops…and send out mailings. Try out LA CASTING, BACKSTAGE WEST, and NOW CASTING online. Check out SHOWFAX. Get familiar with IMDB.com.
Getting a good agent is difficult. Ask friends for recommendations, that’s the best way. Start to build a demo reel if you can get help and get equipment. Make an indy film (check out www.tooniceguysproductions.com for help). You’ll need tape or film on yourself. You’ll need to build your resume. Learn to be an actor. Get in a good class. Spread the word that you’re looking for an agent.
Mail your pic to casting directors, too. Maybe you’ll get lucky. But you’ll also be building your name and image recognition.
You can begin to build a good career without an agent. You can develop your career without one. But for the good projects… sooner or later you’ll need a good agent. And the problem is: it’s REALLY difficult to get a good agent if you’re not already making money as an actor. The exception is if you’re young and hot. That makes it easier. If you are, get READY (see above) and get GREAT PICTURES (I rec Bader Howar or Felicity Huffman), and start mailing. You’ll get bites. But make sure your work is ready. If you’re not quite young, and not QUITE Hollywood hot…. then start building yourself as an actor. Find your essence, market that, and study and work to be the best actor you can be. Work anywhere and everywhere you can. Spread the word, network, get out there…
